Organic/Natural/Fresh

Is this living up to the standard, providing the people a better choice and lifestyle or could this just be some form of branding and marketing like any other product out there? There are company´s and certifications organizations out there that just assess the minimum standards to pass as organic and natural but what does it really mean to really provide real food to our society? Is it sustainable in large scale supply and can it be done with the current global issues regarding heavy pollutants and heavy industry?